Services

It’s the little things that make the biggest differences.

Website Refresh

• Refresh design & layout

• Typography selection & hierarchy

• Color theme to match branding

• Improve accessibility & readability

• Mobile-friendly

How much does this refresh increase traffic/sales?

Heading Option #1:

Adobe Caslon Pro Bold

Packages:

Brand Refresh: Update the visuals, tone, and brand guidelines to feel more modern

Website Refresh: Cosmetic update to visuals, content, and mobile styling

Website Redesign: UX, tech, and SEO overhaul—treat as a digital reinvestment

REASONING: The name of your shop is a reference to Judy Garland. Using fonts and colors that are reminiscent of Wizard of Oz would strengthen your “Good Judy” branding.

I want to leverage my analyst background. how i can do the creative and technical. guess this is where i do the storytelling, so people can see and understand the journey, and trust me, through the voice they hear, the branding they see.

relational versus transactional.

clients are local small business owners looking for version 2.0. of their website. “you have a website. it works okay enough but you want it to make a better impression. you have a vision, but design isn’t your skillset.”

‘iterations’ should be on the website. maybe i have a page that walks through the process

no AI (but not entirely AI Amish). don’t think i need to say this. emphasize human element versus taking a stance on AI

specializing in squarespace. join squarespace circle?

Add-ons:

• Custom photography: Like stock photos, but your place, your people, your process.

• Logo Design: Text-based logos only.

• Copy Writing: Fresh write.

• Additional page: $$